Remember growing up and hearing the classic fairy tale stories? Well i have to confess that my kids aren't really aware of many of the fairy-tales we know and loved back in our childhood. I am not surprised really ,when you think of how out of touch they are with modern life and technology.

85% of parents admitted that they don’t read aloud to their children every day.  So when I heard that Plusnet launched a campaign called
Once Upon A Time Online to encourage parents to read with their kids, i jumped at the chance to get involved. The campaigns sees Plusnet re-imagining three classic fairy-tales with a modern day and tech twist. All with the help of Larry Lamb, all aiming at the ipad generation of kids who watch, read, create and share digitally. You can watch and share the videos by following this links or keep on reading to find out more details about how they have updated the videos:

Cinderella

Cinderella has dreams of being a famous singer, and a hit talent show is coming to town. Sadly, her stepmother and stepsisters teased Ella about her appearance, telling her that no filter in the world could make her a star. But Ella gets a helping hand from her fairy godmother and is able to go to the show and sing her heart out. As the clock strikes midnight, Ella flees before the magic filter can wear off and anyone finds who she really is. She leaves behind one of her trainers, which gets stuck on some gum and slips off her foot. After an online search goes viral, the shoe finds its way back to Ella, and fits her foot. Ella is told never to be ashamed of who she is, and it’s not long before everyone knows her name. She goes on tour, singing to huge crowds every night, with #nofilter.

Jack and the Beanstalk

Jack and his mum live in the quiet countryside, where Jack longs for adventure. With no money for food, they must sell the family cow, so Jack puts it up for online auction. He sells the cow, but then something catches his eye – a “magic beanstalk” for sale that could change his life forever. Jack places a bid for the beanstalk…and wins! There’s a knock at the door later that day and Jack opens the door to find an enormous beanstalk, reaching into the clouds. Jack starts climbing and finds himself in the the lair of a terrifying giant. Jack befriends the giant, gives him a helping hand in how to sell things on his favourite site and heads back down the beanstalk. Upon his return, Jack’s adventure vlog becomes an internet sensation, earning enough money to buy all the family groceries.

Little Red Riding Hood

Red’s grandma is worried about her new neighbour, and when their video call cuts off one day, Red visits to make sure everything is okay. She journeys through the woods to Grandma’s house, where Grandma explains that her neighbour is a wolf who howls all night. Red goes to investigate, but finds that the wolf isn’t vicious at all, he’s just having teething problems in his new home. Thanks to his clumsy claws he’s sliced his TV aerial and broken the oven. He can’t watch his favourite shows and is starving. Red buys the wolf some mittens on her tablet (next day delivery), streams some TV and orders food. They spend the evening scoffing pizza and watching cat videos.

Feeling inspired by the videos our five year old got down to work to create his own modern day fairy-tale. He decided to rework the three little pigs fairy-tale, by adding in a smart home video doorbell. Which meant that when the wolf approached the house built with straw, the little pig was alerted to the wolf sneaking around and rang the police immediately. PC Pig came along and locked him up and the three little pigs lived free of fear from the big bad wolf forever more.





The five year old had a blast and he was so happy with his story and his drawing he took it in to school to show his teacher. We will certainly be getting creative again soon, thanks for reading folks.

** This is a collaborative post with Plusnet. We have been compensated for our time. **