2 Tech-Based Investments that'll Bring in ROI | #CP


A return on your investment (ROI) is essential if you want your business to grow, whether you are a blogger, SME or large company. 

Unnecessary waste is the primary feature of the businesses that fail, and only by maximising your ROI can you hope to grow your business into something that is both financially rewarding and goal-worthy. Having a plan in place to tackle loss, drive efficiency and streamline productivity is the only way to ensure that your business stands out from the crowd and offer the best service to customers that you can. By following the basics and taking advantage of the available technology, you can reduce your costs and improve your workplace beyond measure. This will, in turn, lead to a better chance of success and a workplace that is motivated and enthusiastic. While ROI is often confused with profit, it’s actually a more important element of your business to consider, as it encourages you to recognise where you are wasting money.

Communication Technology

Investing money in technology can yield significant ROI possibilities. Whether you’re looking at ways to streamline your communications with customers, or hoping to interact with suppliers more efficiently, using technology can improve your business significantly. From reducing time spent responding to a client to ensuring that speed is of the essence when liaising with suppliers, there are tech tools available to help you. Using document sharing services for in-house communication is useful for those companies hoping to reduce wasted resources and time. There are many solutions for larger organizations such as those running on SAP ERP who are looking to optimize their communication. Companies such as Weaveability offer digital transformation services and products such as SAP eCommerce to help save customers’ time and money be helping increase customer retention.

Website Management

While most businesses that hope to stand out in the current market are making good use of their online presence, maintaining and updating your website can be an element of your business that ends up costing more than it makes. In terms of time spent, your daily website management can be consuming, so it’s vital that you look at ways to reduce wasted time and increase your ROI by looking at streamlining the functionality and management of your online platforms. Investing in security conscious software to optimize the safety of yourself and your customers can gain you an increased ROI because it shows customers that you take their data seriously, while also keeping yourself safe. Using outsourced website management services could help you increase your customer engagement as well as protect you against costly cyber-attacks, so it’s worth looking at the best ways to manage and run your online presence, whether that’s additional training for your IT department or making use of specialised website management tools.

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Investing in technology to streamline your business management and optimise your ROI is becoming easier and more prolific as technology evolves. With help available from such a wide variety of sources and an increasingly diverse number of ways to use that help, only the most unambitious business owner will fail to look at the best tech to use when it comes to driving positive ROI.

Karl Young

Part-time daddy and lifestyle blogger. Father of 2 boys under 2. Golfer, scare-fan, tea-lover, traveller, squash and poker player. I write on the @HuffPostUK http://www.huffingtonpost.co.uk/karl-young/

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