Fish & Chips Reclaims Ranking As Yorkshire's Favourite Fodder

According to research revealed today, the ultimate way most Yorkshire folk want to spend St George’s Day is by enjoying a scenic road trip to eat fish and chips in a pub by the seaside, followed by a spot of sight-seeing with the ones they love.

 The survey of 700 Yorkshire residents, commissioned to celebrate the launch of the new, Yorkshire-based traditional confectionery range Ultimate English, has revealed one in four (25 per cent) would choose to eat fish and chips for their main meal above anything else when enjoying a grand day out.
The survey, which collated views on the ultimate way people want to spend St George’s Day, found that fish definitely hasn’t had its chips, reclaiming its lead as Yorkshire’s favourite dish of the day, with world cuisine (21 per cent) and the ever-popular steak and chips (21 per cent) in close joint-second.
More than one in four people (29 per cent) opted for a trip to the coast as their ideal St George’s day out, with a walk in the countryside taking second place (28 per cent). More than one in ten (11 per cent) said they would prefer a visit to one of the UK’s many stately homes, or savour a picnic in the park (10 per cent).
Children and spouses are the most popular companions, with over half of people (58 per cent) choosing to spend the day with their family – although eight per cent of married couples admitted they would opt for a celebrity travel buddy instead. Benedict Cumberbatch, Stephen Fry, Tom Hardy, Kate Winslet and Jessie J all featured in the wish list.
Launching at the Spring Good Food Show in Harrogate this weekend, Ultimate English is a new range of premium confectionery designed to celebrate traditional childhood favourites from rich butter fudge and toffee to brittles, honeycombs and coconut ice.
Ultimate English is the first, independently branded product to be launched by The Serious Sweet Company, which alongside sister company Confection by Design produces own-brand products and ingredients for some of the UK’s leading retailers including Marks & Spencer, Harrods, Tesco and Asda. 
In 2013, The Serious Sweet Company sold over £2m of traditional English confectionery, marking an increase of 17% on the previous year. The Ultimate English range is initially being piloted to independent retailers, cafes and delis across Yorkshire, with over 70 stockists already confirmed. A national rollout of the brand is scheduled for later in 2014. 
Managing Director of The Serious Sweet Company, Rob Whitehead, said: “Ultimate English is about leading the charge in encouraging everyone to enjoy some of the rich heritage, food, drink and scenery that the county has to offer.  We’ve seen a great revival of all things British over the last few years and I’m delighted to see fish and chips back at the top of the list of our favourite meals. I’ve also heard our rich butter fudge is the perfect partner for desert! 
“We’ve made fudge from our Harrogate home since 1843 and so we’re incredibly proud to launch our new range to Yorkshire people first. Although the brand doesn’t take itself too seriously, we have been serious about ensuring 170 years of confectionery know-how goes into the development of our range to create the world’s best fudge, toffees and brittles in unique, snack-sized chunks and shareable bag sizes.” 
Ultimate English’s one-man-band mascot - Alfred English - will be entertaining visitors to the Spring Good Food Show, before touring other Yorkshire towns over the coming weekend.
For more information and Yorkshire stockists visit

Karl Young

Part-time daddy and lifestyle blogger. Father of 2 boys under 2. Golfer, scare-fan, tea-lover, traveller, squash and poker player. I write on the @HuffPostUK


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