Search Data Reveals the Most Popular Watch Brands of 2020 #CP

Watches are popular for several different reasons. They’re stylish, more practical than other jewellery, and can be fantastic investments, you might have seen my watch review of the Kolt Sandstone watch from Weird Ape. This helps to explain why the watch marketplace is effectively an endless sea of different brands.

With so many watch brands available, there’s something for everyone in terms of budget and style – whether you want to go for opulence or match Bill Gates with his budget-friendly Casio Duro.

Yet which watch brands are the most popular? Below are the top five most popular watch brands of 2020.

1. Hublot

Thanks to data analysis by Betway, which has analysed Google search trends for the past five years, we have uncovered that whether it’s due to dreamers, the curious, or those who are genuinely in the market for one, it makes sense that luxury watch brands dominate search trends. Well, the most popular brand of the lot right now is Hublot.

The popularity of the luxury Swiss watchmaker isn’t exactly due to universal acclaim, however. Hublot does have its detractors. Yet despite the criticisms aimed at the brand by watch enthusiasts, it still racks up a lot of sales and interest – and that’s why it tops this particular list.

2. Rolex

When it comes to the most famous luxury watch brands, there’s one that sits comfortably above the rest: Rolex. It’s a brand that transcends beyond those who collect watches as a hobby. Regular folks, the type that are happy with a watch as long as it’s the right size and colour, are enticed by the allure of Rolex and the status of wearing one of their timepieces.

3. Tudor

Tudor is a brand that falls under the Rolex umbrella, so it’s easy to understand the type of first-class quality their watches possess. Yet Tudor doesn’t just try and imitate its bigger brother with their creations. The brand is considered more adventurous with its designs, where it incorporates a more avant-garde approach compared to Rolex.

They may not appreciate in value quite as much as Rolex watches, but they still deliver the same excellent quality and style. 

4. Omega

If Rolex is the king of the luxury watchmakers, Omega is arguably the biggest alternative with a strong, dedicated fan base – hence its lofty place on this list. The brand was created in the late 19th century, so Omega had a several decade head-start over its Rolex rival.

One of the more enticing aspects of Omega is its price point. You can pick up second-hand Omega watches for less than four figures if you shop around. Plus Omega has been James Bond’s watch choice since the 1990s, which is always a nice perk!

5. IWC

It might not have the history and prevalence of the aforementioned brands, but IWC has been a favourite with the mainstream watch collector scene since the 1990s. This is due to their creations which demonstrate impeccable class, refinement, and good taste. Plus due to typically being produced in smaller numbers than the bigger names on the scene, IWC watches often make great investments due to their level of appreciation.