90:10 The New Clothing Brand for Lads and Dads

When do us dad's get the time to shop? When do we have time to crawl the SERP's to find the most unique and cool brands?

The simple fact is that unless we get dragged around the high-street stores we will never buy anything new. We like to make do with what we have as that's just what we do, we always get a shed-load of clothes for Christmas so we just make do.

Now that i am a dad finding the time to shop is even harder than it used to be.  My look is simple, it always has been.... Its jeans, t-shit and a hoodie, simple. It hasn't changed since i was a teenager. Every man has their go to outfit and more often that not its the jeans and hoodie combo.

Last week i was contacted by Daniel Glatman over at 90:10, a man who has launched a brand targeting real men like me and you. He has worked hard to build up the brand, changing his career, have a read though his journey here.

Here is why i think that Dan and 90:10 will be one of the most successful brands of 2014/2015:

90:10 is a new and exciting brand for men who consider themselves to be 90% Grown up and 10% not. Encapsulated within the brand's message is some recognition for a guy for getting his act together but at the same time reminding him that that this doesn't mean that he is now over the hill...far from it! We all have responsibilities but I don't accept that just because I am no longer a teenager or in my early 20's at college, I have lost the ability to have fun or have forgotten how to enjoy myself...Far from it! This is what a guy is expressing about himself if he wears 90:10..For the lion's share of the time, we all have to take life seriously but not all the time! My vision is to marry humorous and innovative branding to stylish and great quality clothing delivered to the customer at the right price in an environmentally responsible way.

People will interpret 90:10 in different ways and how it applies to them and that is all part of the fun..The intention is to start a positive and light hearted conversation with men by demonstrating that the brand cares about the same things that they care about.

90:10's routes are steeped in humour as it was born out of a merry conversation in a pub!

Dan sent me over an awesome hoodie to try out. As you can see from the pictures above it fits perfectly, the hoodie looks fantastic and the fabric feels amazing.

If you fancy investing a new Hoodie, T-shirt, Polo or Sweatshirt from 90:10 why not use a 20% discount code. Use the coupon code "BLOG" in the checkout process www.9010man.com

So whether you're buying for yourself or looking to buy from a British fashion brand for your hubby, boyfriend or friend. 90:10 will have something for everyone. Here are a few of the products available on 90:10.

You can also follow 90:10 on  Facebook at https://www.facebook.com/9010man. or get to know them better on Twitter:

Many thanks 2 @Kwaichi for his support.Dan Glatman from 90:10 interview & clothing review: http://t.co/wgvUCKKWrJ via @YouTube
— 9010 Man (@9010man) December 4, 2014

Views are my own -  90:10 provided me with the hoodie for the review.